Personalized eBook ads.

Marketing That Checkmates
Literary Agents & Vanity Presses.

Getting your eBook in front of the right readers takes more than a launch-day announcement. Pooky Books builds personalized campaigns using Amazon Ads, Google Ads, Meta Ads, newsletters, podcasts, and creator collaborations to expand your book’s reach.

Book a custom eBook campaign Explore author website service →
  • $50k+ typical spend managed
  • 200+ launches shipped
  • 30 day launch windows
  • · dedicated media buyer
30-day eBook SMM sprint.

Social Media Marketing Strategies
That Deliver Results in Real Time.

Marketing is not a single channel. It is a 30-day coordinated push across paid channels, organic discovery, PR media, and lead capture. Pooky Books runs this full campaign for your online eBook promotion through a six-step advertising agenda.

  • 01
    Amazon Ads Management. Sponsored Products, Sponsored Brands, Sponsored Display, and Lockscreen ads are managed by media buyers with experience handling significant monthly book spend. Campaigns are optimized daily during the first 30 days.
  • 02
    Meta + Instagram Campaigns. Campaigns are built for book-length content rather than impulse purchases. We begin with retargeting from your email list, then scale to lookalike audiences once the algorithm has enough signal.
  • 03
    Google + YouTube Ads. For nonfiction categories where readers actively search for solutions, these campaigns capture high-intent traffic at the moment someone is ready to discover or buy a relevant book.
  • 04
    Launch Team of 200+ Reviewers. Reviewer outreach is coordinated through reader communities and established review platforms. Sequenced email pushes during the first 72 hours help build measurable launch velocity.
  • 05
    Podcast Tour — 10 to 15 Stops. Senior podcast bookers schedule guest appearances with relevant hosts in your category, creating long-form opportunities to introduce the book and its ideas to aligned audiences.
  • 06
    PR Placements — 5 to 8 Outlets. Media outreach is built around a genuine author angle and pitched to suitable business, culture, or industry publications rather than relying on generic personas or automated spam.
30-Day Book Marketing Boosters.

Thirty Days of Audience Targeting
& Re-Targeting Ads.

  1. Days 1–14

    Pre-Launch Preparation

    Marketing assets are developed, podcast outreach is planned, media pitches are prepared, advertising creatives are finalized, audience segments are organized, and your pre-order page is set up for an organized launch.

  2. Day 15

    Launch Day

    Your eBook is published and the launch plan begins. Email campaigns, advertising, and promotional outreach are coordinated while activity is monitored, allowing timely adjustments as audience engagement and early performance take shape.

  3. Days 16–22

    First-Week Promotion

    Promotional activity continues across selected channels, reader feedback begins to arrive, advertising data is reviewed, and campaign settings are refined using early performance insights where appropriate.

  4. Days 23–30

    30-Day Campaign Review

    Marketing activity, audience engagement, advertising performance, and available sales trends are reviewed in a detailed report, helping guide future promotional decisions and ongoing campaign improvements.

eBook lead-generation marketing.

Trending Book Ads That Catch
Every Page-Turner’s Eye.

Book promotion is more than social media posts and ad campaigns. It also depends on useful lead magnets that turn attention into an owned reader relationship.

  • Identify Your Ideal Audience. We analyze your ideal readers and their interests so companion guides, exclusive chapters, or other offers can be targeted to the people most likely to convert.
  • Craft High-Value Lead Magnets. Actionable resources such as printable worksheets, checklists, short prequels, or bonus chapters solve a reader problem or extend the story experience.
  • Build High-Converting Landing Pages. Dedicated landing pages on your author website pair clear messaging with clean signup forms that capture reader emails in exchange for download links.
  • Deploy Strategic Paid Marketing. Targeted traffic is driven to the landing page through Google search campaigns, Amazon PPC, Meta campaigns, and SEO-optimized content.
  • Nurture Subscribers Automatically. Automated email sequences deliver the lead magnet immediately and build a warmer relationship that can turn new subscribers into long-term book buyers.
Customized eBook marketing bundles.

Bespoke Marketing Packages
for Books.

Launch team only
$1,800
90-day engagement

For authors who want the launch team and PR outreach but will run their own ads. We recruit, brief, and sequence everything — you execute day-to-day.

  • 200+ reader launch team
  • Sequenced email pushes
  • 5 PR placement pitches
  • 10 podcast intros
  • Launch calendar
Most popular
Inside The Authority
Included
90-day production sprint

Full launch team + paid media management. Senior media buyer dedicated to your launch, daily optimization, weekly reporting.

  • Launch team coordination
  • Amazon Ads management
  • Meta + Google campaigns
  • Podcast tour (10–15 stops)
  • PR placements (5–8 outlets)
  • 90-day post-launch support
See full package
Empire + evergreen
$36,000+
6-month engagement

For authors building a multi-book platform. Multi-title launches, evergreen funnels, audience retention systems, quarterly revenue reviews.

  • Multi-launch calendar
  • Evergreen sales funnels
  • Email retention system
  • Quarterly revenue reviews
  • Dedicated strategist
eBook Marketing Ads FAQs.

Common and Confusing Questions,
Answered.

How do you market an eBook after it is published?
An eBook can be marketed through Amazon SEO, targeted PPC campaigns on Amazon and Meta, email newsletters, active social media promotion, reader outreach, podcasts, and relevant creator collaborations.
Do you run Amazon Ads and social media ads for eBooks?
Yes. Pooky Books manages targeted Amazon Ads and Facebook or Instagram campaigns, optimizing budget allocation, keywords, audience targeting, and ad creative to improve visibility and return on spend.
How long does it take to see results from eBook marketing?
Initial ad traffic and impressions can appear within 2 to 5 days, while more meaningful and sustainable sales growth often requires 4 to 8 weeks of continuous campaign testing and optimization.
Can eBook marketing help increase book sales?
Yes. Strategic marketing brings high-intent readers to your book. Combined with a strong cover, persuasive description, and positive reader feedback, it can improve conversion rates and overall sales.
Is eBook marketing a one-time service or an ongoing process?
It is usually an ongoing process. Pooky Books can continue refining keywords, refreshing ad creative, and analyzing reader data to manage ad fatigue and support sustainable growth over time.
Successful eBook Launches.

Performance Metrics
That Move Readers.

The Rainbow's Inn
Fiction

The Rainbow's Inn

#3 in literary fiction — debut week. 4,200 copies in 30 days, $48k royalties.

An Invitation to Pray
Faith / Devotional

An Invitation to Pray

#1 in Christian Living for 6 weeks. 11k copies via newsletter chain + Amazon Ads.

War Drums
Memoir / Leadership

War Drums

$2.1M in 90 days (78% from backend consulting, 22% from book royalties).

Book PPC & SEM campaigns.

Personalized Paid Promotions
for eBooks That Work.

Pooky Books manages targeted paid-search campaigns across Google and Amazon while considering how readers also discover books through AI and LLM-powered search. Start with a 30-minute eBook launch strategy session focused on sales, ROI, and early conversions.

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Reply within 1 business day. No spam, ever.