Press kit
Everything you need to write about Pooky Books — fact sheet, brand assets, leadership bios, recent coverage, and the right person to email for interviews.
- 850+ books shipped
- 42 #1 bestsellers
- $38M+ royalties
- 97 NPS
The numbers.
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2019, New York
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Marcus Halberstam
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38 people across 11 countries
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850+ titles shipped · 42 #1 bestsellers
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$38M+ in cumulative author royalties
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97 (FY 2025)
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Bootstrapped, profitable since year two
Copy-paste ready.
Short
Pooky Books is the world's #1 ebook agency for authors, coaches, and founders. The firm has shipped 850+ titles and generated $38M+ in author royalties since 2019.
Long
Pooky Books is a New York–based ebook agency serving authors, executives, coaches, and thought leaders worldwide. Founded in 2019 by Marcus Halberstam, the firm operates with a 38-person senior team across the US, UK, and UAE. Pooky Books handles the full production lifecycle — ghostwriting, editing, cover design, formatting, publishing distribution, audiobook production, author websites, and launch marketing — under one fixed-fee engagement. To date the firm has shipped 850+ titles, including 42 #1 Amazon bestsellers, and generated more than $38 million in cumulative author royalties.
In the press.
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"The boutique agency powering the next wave of executive authors"
Oct 2025 — feature on the senior-only model.
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"How Pooky Books turned a side hustle into a 38-person firm"
Sep 2025 — founder profile.
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"Inside the 90-day book sprint that lands $250k consulting contracts"
Aug 2025 — case study on author case study.
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"Why ebook agencies are quietly outpacing traditional publishers"
Jul 2025 — industry analysis.
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"The ghostwriter economy hits a new ceiling"
Jun 2025 — market sizing.
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"Why your next business book might be your highest-ROI marketing spend"
Apr 2025 — ROI analysis.
Who to talk to.
Marcus Halberstam · Founder & CEO
12 years at Big-5 publishers (Penguin Random House, HarperCollins) before founding Pooky Books. Ghostwritten three NYT bestsellers under pen name. Writes the weekly The Writer's Dispatch newsletter (12,000+ subscribers). Available for podcast, panel, and TV interviews.
Yusra Kassim · COO
Runs operations, finance, and the senior editor bench. Joined from a publishing director role at Bloomsbury. Available for interviews on the craft and business of publishing.
Get in touch.
Press inquiries
press@pookybooks.com — response within 24 hours